OUR STORY: THE JOURNEY OF LIGHT
At ALEEZA Group, our journey began with a heartfelt empathy for the Earth’s greatest challenges and a bold vision for a brighter tomorrow. We are committed to creating groundbreaking businesses that not only meet people’s needs but also inspire meaningful changes.
Our vibrant team of big dreamers, critical thinkers, and innovative creators shares a common vision: to tackle complex, overlooked problems with exceptional solutions that make real impacts. By seamlessly blending business frameworks with design thinking, we craft dynamic strategies that elevate and sustain brands while placing our customers and the Earth at the very heart of our work.
Driven by a deep commitment to humanity, authenticity, and ingenuity, we strive to spread light and positivity through the transformative power of business and design. Together, we are more than just a company group; we are a movement—a powerhouse dedicated to igniting lasting change and inspiring a brighter future for everyone.
The roots of Aleeza Group trace back to the enduring union of Ali B. Santoso and Lisa P. Setiawan, who, on October 15, 1989, laid the foundation for a legacy grounded in love and strong family values. Together, they have been blessed with four remarkable children, each embodying a unique strength: Olivia stands for Safety, Debby champions Inclusivity, Bryan brings Creativity, and Celly represents Performance. Ali and Lisa have imparted invaluable life lessons to their children, fostering their growth and inspiring them to pursue their passions with purpose.
As the children grew older, their dreams, hopes, and life goals evolved. Yet one thing remained constant: their deep appreciation of the roots. Thereby, in May 2023, Bryan took a bold step to restructure and rebrand his parents’ company, MAX Indonesia. Leveraging his business acumen and design expertise, he established Aleeza Group on October 15, 2023, as a testament to enduring family love and ambitious vision.
The legacy of Aleeza Group was further enriched in January 2024, with the integration of Podo Joyo, the family business of the grandparents. In August 2024, Celly, the youngest in the family, joined the team, bringing her passion for social impact to advance the company’s mission and efficiency. Together, Bryan and Celly are building a brighter future for Aleeza Group, grounded in the values that have shaped their family for generations.
MEET THE LEADERS
As the pioneering executives of ALEEZA Group, our founders are bound not just by blood, but by a shared vision that defies the ordinary. With diverse expertise and an unwavering commitment to excellence, they lead Indonesia’s promising company group. Together, they are the driving force behind innovative and impactful brands that are illuminating our future.
